Babbobox is leveraging the co-selling capabilities of Microsoft to fuel growth, innovation and expansion plans globally.

The Singapore-based Video Search Engine expert is tapping on the tech giant’s internal channel changes in the form of One Commercial Partner (OCP) to transform into an international player.

“Babbobox’s relationship with Microsoft did not happen overnight, we believe that it is a strong and one that can stand the test of time,” said Alex Chan, Babbobox CEO.

“We have received tremendous support from numerous Microsoft’s local and international teams, industry specialists, product engineering and product business group teams, working with them on a wide range of joint initiatives locally and around the world.”

Specific to co-selling, “This partnership allows us to continue to capitalise on innovations from Microsoft before they are available in the market. We have experienced significant benefits from greater access to innovation and expertise through Microsoft.” Alex added.

As Babbobox partnership with Microsoft deepens, we are looking to continue to expand geographically beyond our offices in Singapore and Malaysia. With this program, we will also look to enlist the support of Microsoft’s network of partners, distributors and resellers in various verticals globally.

“We have an ambitious roadmap globally, innovating A.I. infused products that will keep Babbobox on the cutting edge of modern technological trends. We have come a long way, but this is only the start of our global journey” Alex said.